We are bakers, but we are parents too.  Our Baked with Whole Grain Pretzel Goldfish® crackers are made with smiles and ingredients that you can feel good about.

Our crackers are always baked, free of artificial preservatives, flavors, colors, always contain 14g of Whole Grain per serving and are always a good source of fun.

The Snack that Smiles Back

Key Ingredients

Wheat Flours

We source only wheat and whole wheat flours milled from high quality wheat grown in the US and Canada.

Rock Salt

Our Rock Salt topping is a larger granulation size than traditional table salt. It helps to deliver the flavor and look that is characteristic of pretzels.

Ingredients for Flavor


We use table salt in the dough to add seasoning and flavor.

Ingredients for Texture

Whole Wheat Flour

Derived from the wheat grain, the flours that we use in our Goldfish crackers help to provide a desired textural experience. This flour is milled to preserve the whole grains.

Enriched Wheat Flour

The flour is enriched with essential nutrients: niacin, reduced iron, thiamine mononitrate (vitamin B1), riboflavin (vitamin B2) and folic acid. The flour we use is made from soft red winter wheat grown in the US and Canada.

Ingredients for Leavening

Leavening Agents

We use Baking Soda, Baking Powder, and Monocalcium Phosphate to help the crackers rise in the oven.

Genetically Modified Ingredients

In America, approximately 90% of all canola, corn, soybean and sugar beet crops are grown from genetically modified seeds. Farmers have been using these seeds for more than 20 years as they are safe, reduce costs and improve yields.

The ingredients in Baked with Whole Grain Pretzel Goldfish crackers that may be derived from these crops are:


- Vegetable oil


- Cornstarch

Non-GMO ingredients

- All other ingredients including the wheat flours and salt are not genetically modified.


We know that allergen information is important to parents making choices for their children. If any of our products include one of the top eight allergens it is indicated in the ingredients list on the product label. The eight most common allergens are peanuts, tree nuts, milk, eggs, fish, wheat, soy and shellfish. If a natural flavoring contains one of these allergens this is clearly indicated in parentheses in the ingredients list on the product label.