INGREDIENTS FOR FLAVOR
We select ingredients to add unique flavors to V8 juice. Many of these are commonly used, but others you may not be familiar with. We’ve explained some of these here.
Table salt adds seasoning and flavor.
Potassium chloride is used only in the Low Sodium variety of V8 vegetable juice to provide salty flavor without adding sodium.
Citric acid occurs naturally in many fruits and vegetables such as oranges, lemons, limes, and tomatoes. We add it for tartness in V8 Original, V8 Low Sodium, and V8 Spicy Hot. For our other V8 varieties, we use citric acid to control the acidity of our products to ensure product safety. The citric acid we use is derived from either sugar or corn.
Our natural flavors are primarily derived directly from fruits and vegetables. No animal products are used in the natural flavoring for V8 juices.
There are no artificial colors or preservatives involved in making V8 Original.
V8 Sea Salt and Clam Vegetable Juice Cocktail includes ingredients disodium inosinate and disodium guanylate to help create a savory flavor.
Ascorbic acid (Vitamin C)
Ascorbic acid is another name for vitamin C. It occurs naturally in many foods and we add it to replace the naturally-occurring vitamin C in tomatoes that may be lost during preparing and cooking the juice.
GENETICALLY MODIFIED INGREDIENTS
In America, approximately 90% of all canola, corn, soybean and sugar beet crops are grown from genetically modified seeds. Farmers have been using these seeds for more than 20 years as they reduce costs and improve yields.
There is only one ingredient in V8 vegetable juice* that may be derived from these crops.
- citric acid
All the vegetables and other ingredients in V8 are not genetically modified.
For vegetarians & vegans
V8 juices are suitable for vegetarians. All the ingredients, including the natural flavorings, are made from plants. Our V8 Vegetable Juice is also suitable for vegans.
*Our V8 Juice Cocktails including Bloody Mary and Sea Salt and Clam and V8 Original High Fiber contain ingredients derived from GMOs including molasses, corn oil, and maltodextrin.
WHO GROWS & MAKES V8
V8 vegetable juice starts with our family farmers. In California, our tomato farmers grow millions of ripe, red tomatoes for our juices each year. Our farmers in Ohio and neighboring states as well as New York, South Carolina, and across the Southern United States, grow veggies for our secret blend of seven vegetables which includes carrots and beets. Our family of employees in Paris, Texas and Napoleon, Ohio expertly blend the juices to create delicious flavors.
Our V8 family is also conscious about its impact on the environment. Our farmers and employees work hard to reduce the amount of water used to grow our veggies and make our juices.
We choose packaging for our V8 juices which is both appealing and environmentally-friendly.
Our V8 juice bottles are made with recyclable plastic and do not contain BPA.
We make some of our V8 Original juice in steel cans. These cans are recyclable and contain on average around 70% recycled material. The inside of these cans are coated with a thin layer of plastic to separate the juice and the metal. This keeps the juice safe and preserves its nutritional value. Often this lining contains a substance called bisphenol A or BPA.
In March 2016, we announced plans to transition to non-BPA can linings and coatings and started shipping cans with linings made from acrylic or polyester. We expect this transition to be complete by mid-2017.
We understand that some people would prefer to avoid BPA and have many of our V8 juices are in packaging which doesn’t use the substance.